CAE is Seeking to Hire in 2025 a New Director, Marketing Strategy & Product Marketing

Canada– CAE is seeking a Director, Marketing Strategy & Product Marketing to lead and shape strategic marketing efforts across its global Commercial Aviation business units. Based in Montreal, this senior leadership role will drive marketing initiatives that enhance CAE’s brand presence and support its position as the worldwide aviation training partner of choice.

Key Responsibilities

Marketing Strategy

Lead the development and execution of marketing strategies aligned with each business unit’s objectives and roadmapsEnsure implementation of data-driven, results-oriented marketing plansCollaborate with business unit leaders and internal stakeholders to align prioritiesManage marketing budgets, performance tracking, and stakeholder engagement

Product Marketing

Define go-to-market strategies, product messaging, and value propositionsOversee the creation of sales enablement materials and content for internal and external useManage product launches and ensure alignment between product capabilities and sales objectivesPartner with sales to conduct win-loss reviews and optimize strategiesMaintain marketing collateral and ensure alignment with CAE brand guidelines

Governance & Performance

Oversee marketing plan governance and performance reportingTrack and report campaign effectiveness, ensuring alignment with initial KPIs and budgetsMaintain regular communication with key stakeholders on campaign progress and outcomes

Team Leadership

Lead and mentor a team of marketing strategists and product marketing professionalsFoster a culture of collaboration, innovation, and continuous improvementEnsure best practices in processes and tools, performance management, and succession planningBuild strong cross-functional relationships with Sales, BD, and BU leaders

Candidate Requirements

15+ years in marketing, including 10+ years in strategic leadership rolesDeep experience across key functions: marketing strategy, product marketing, digital, brand, and communicationsProven success developing B2B marketing strategies in a fast-paced, global environmentStrong analytical and data-driven decision-making skillsExceptional leadership, interpersonal, and communication abilitiesExperience in the aerospace industry is an assetFluent in marketing technologies and digital platforms

To learn more about the role and to apply, please visit the CAE job post  .

Source: CAE