CAE is Seeking to Hire in 2025 a New Director, Marketing Strategy & Product Marketing

Canada - CAE is seeking a Director, Marketing Strategy & Product Marketing to lead and shape strategic marketing efforts across its global Commercial Aviation business units. Based in Montreal, this senior leadership role will drive marketing initiatives that enhance CAE’s brand presence and support its position as the worldwide aviation training partner of choice.

Key Responsibilities

Marketing Strategy

• Lead the development and execution of marketing strategies aligned with each business unit’s objectives and roadmaps

• Ensure implementation of data-driven, results-oriented marketing plans

• Collaborate with business unit leaders and internal stakeholders to align priorities

• Manage marketing budgets, performance tracking, and stakeholder engagement

Product Marketing

• Define go-to-market strategies, product messaging, and value propositions

• Oversee the creation of sales enablement materials and content for internal and external use

• Manage product launches and ensure alignment between product capabilities and sales objectives

• Partner with sales to conduct win-loss reviews and optimize strategies

• Maintain marketing collateral and ensure alignment with CAE brand guidelines

Governance & Performance

• Oversee marketing plan governance and performance reporting

• Track and report campaign effectiveness, ensuring alignment with initial KPIs and budgets

• Maintain regular communication with key stakeholders on campaign progress and outcomes

Team Leadership

• Lead and mentor a team of marketing strategists and product marketing professionals

• Foster a culture of collaboration, innovation, and continuous improvement

• Ensure best practices in processes and tools, performance management, and succession planning

• Build strong cross-functional relationships with Sales, BD, and BU leaders

Candidate Requirements

• 15+ years in marketing, including 10+ years in strategic leadership roles

• Deep experience across key functions: marketing strategy, product marketing, digital, brand, and communications

• Proven success developing B2B marketing strategies in a fast-paced, global environment

• Strong analytical and data-driven decision-making skills

• Exceptional leadership, interpersonal, and communication abilities

• Experience in the aerospace industry is an asset

• Fluent in marketing technologies and digital platforms

To learn more about the role and to apply, please visit the CAE job post.

Source: CAE