Minnesota-based DeAero Partners with Right Rudder Marketing for 12-Month Flight School Growth Campaign

Minnesota, USA – US FAA Part 61 flight training organisation DeAero has partnered with aviation-focused digital marketing agency Right Rudder Marketing (RRM) to implement its Flight School Marketing System. The partnership will support student pilot recruitment and enrollment at DeAero's training facility at Litchfield Municipal Airport (KLJF), approximately one hour west of Minneapolis.

• The agreement covers a 12-month marketing and student recruitment campaign targeting prospective pilots in Litchfield, Willmar, St. Cloud and the western Twin Cities region. Right Rudder Marketing has already developed DeAero's new website, deaero.us, as part of the engagement.
• The partnership incorporates five components of RRM's Flight School Marketing System:
  • Website development and optimisation.
  • Search Engine Optimisation (SEO).
  • Paid digital advertising.
  • Online reputation management.
  • Customer Relationship Management (CRM)-supported sales and enrollment processes.
• During the first 90 days, Right Rudder Marketing will focus on local market positioning, Google Business Profile improvements and targeted advertising campaigns. Subsequent activities will include location-specific SEO, prospective student lead-generation resources and a dedicated photo and video production session.
• The agency will monitor marketing performance through prospective student enquiries, discovery flight bookings, student enrollments and acquisition cost per student. Monthly performance meetings with DeAero owner Dan Berryhill will be complemented by a six-month review and a final assessment at the end of the 12-month campaign.
• DeAero operates a pay-as-you-go flight training model without mandatory deposits or prepaid training packages. Its published rates include US$110 per hour for a Cessna 150 and US$95 per hour for an Aeronca Champ, both including fuel and oil, with flight and ground instruction charged separately at US$60 per hour. The school also offers introductory discovery flights for US$100.
• The flight school provides training from Sport Pilot through Commercial Pilot and Flight Instructor qualifications, alongside instrument ratings, tailwheel endorsements, flight reviews and instrument proficiency checks. Students may also undertake training in their own aircraft, subject to arrangements with the school.
• DeAero's published fleet comprises three aircraft: an IFR-capable Cessna 150K, an Aeronca 7AC Champ taildragger and a four-seat Piper PA-28-160 Cherokee. The school also provides in-house aircraft maintenance through Berryhill, who holds an Airframe and Powerplant (A&P) mechanic certificate with Inspection Authorization (IA).

Statements

• “I bought an airplane because I wanted to fly more than I could afford to rent, and letting other pilots use it helped pay for it. We still run it that way. I work on the airplanes myself and keep the rates where a regular person can afford to learn. Now we need more people around Litchfield to know we're out here,” said Dan Berryhill, Owner and Flight Instructor at DeAero.

About DeAero
DeAero is an FAA Part 61 flight training organisation based at Litchfield Municipal Airport in Minnesota, providing private and commercial pilot training, instrument instruction, flight instructor training and aircraft rentals. The school was founded by Dan Berryhill, a commercial pilot, flight instructor and certified aircraft mechanic, and operates a fleet of three piston-engine aircraft supporting primary, instrument and tailwheel training.

About Right Rudder Marketing
Right Rudder Marketing is a US aviation-focused digital marketing agency headquartered in St. Louis, Missouri, providing marketing and student recruitment services for flight training organisations. Founded by Tim Jedrek, the company specialises in flight school website development, SEO, paid advertising, CRM integration and student enrollment strategies, serving flight training organisations across the United States.

Source: Right Rudder Marketing