Aero Locarno, a leading flight training group headquartered in Switzerland, has rebranded itself as AELO Swiss Academy, a global brand that offers world-class aviation training.

Branding is not just about logos and colours. It is about creating a long-term vision and a coherent identity that reflects the values and goals of the organization. To achieve this, Aero Locarno commissioned Ordovás & Partners to conduct a thorough analysis of its current brand positioning and future growth plans. Insights were gathered from their students and staff, as well as from 400 aspiring pilots from different regions of the world. A series of surveys were conducted including the Body Copy Test, a powerful tool to identify the most distinctive and appealing values for a brand. Based on this, a Unique Value Proposition was developed that captured the essence of Aero Locarno and the main differentiating factors that set the school apart from the competition.

AELO was the name chosen for the new branding as it is simple and catchy. It blends the first two letters of its original name following the example of other global brands, such as Fedex, that have updated and modernized their names.

AELO’s brand color is red, the same as the Swiss flag. It symbolizes the values and reputation of Switzerland, one of the most recognized and respected country brands in the world. AELO embodies the Swiss seal of excellence in aviation training. AELO’s logo features a wing profile that cuts through the name, representing technology, speed, and performance.

With headquarters in Locarno, Switzerland and a second operation in Cuneo, Italy, AELO is rapidly positioning itself as Switzerland’s high-performance aviation academy. The flight school offers two intensive 16-month programs for discerning pilot students: The EASA ATPL Integrated course and the SkyAlps MPL Program.

Instructors are highly experienced and certified Airline pilots, who teach according to the latest European standards. Students benefit from a personalized approach, with small class sizes and individual coaching. The fleet consists of modern Diamond DA40s and DA42s and a Boeing 737 NG simulator.

Switzerland’s airspace and mountains require precision, adaptability, and situational awareness. From the majestic Alps and stunning lakes to sunny Mediterranean days. Students also fly over cities like Milan that offer challenging and exciting real-life scenarios.

AELO’s excellence in flight training guarantees graduates direct entry into the airlines as First Officers. Between 2022 and 2023, 100% of their graduates have been hired or are being recruited and in the process of being hired. AELO has also established partnerships with reputable airlines.

The academy offers a comprehensive package of €95,000 with no hidden fees that covers all students’ expenses throughout their training: from accommodation and transport to health insurance, Class 1 Medical, season ski passes and more!

AELO offers a unique guarantee to its students: if they do not complete their training within 16 months they will receive 1000 euros for every 10-day delay until they obtain their license.

Source: AELO Swiss Academy
Photo Credit: AELO Swiss Academy