Market Intelligence: Africa

Regional Aircraft Manufacturer ATR Announces Latest Appointment for Head of Human Resources

ATR, the world’s leading manufacturer of regional aircraft, announced the appointment of Maria Teresa Pedra Bruñó as its new Head of Human Resources, effective February 1, 2024. She succeeds Sadika Moussaoui, who takes on new responsibilities within the Airbus Commercial management team.

In this role, Maria Teresa oversees all human resources strategy and operations for ATR worldwide. She is based at the company’s global headquarters in Toulouse, France, and reports directly to the CEO.

Maria Teresa brings over 20 years of human resources experience to ATR, having held various HR roles of increasing responsibility within Airbus Commercial since 2003. Most recently, she served as Head of Talent and Executive Management, where she focused on promoting diversity, inclusion and leadership development.

“We are delighted to welcome Maria Teresa to our executive team,” said ATR CEO Nathalie Tarnaud Laude. “Her deep HR expertise and international experience will be invaluable assets as we continue to strengthen our company culture and embrace all the opportunities of a constantly evolving environment. The way we manage our talents will be decisive in maintaining our leadership and relevance on the regional market. I also want to thank Sadika for her precious contribution over the years to develop our people, foster engagement, leadership, collaboration and inclusivity, and wish her the very best going forward.”

Previously, Maria Teresa served as HR Manager in Germany, supporting employees and activities related to the A400M final assembly line in Seville. In France since 2008, Maria Teresa was Head of Recruitment for Airbus in France, playing a key role in hiring for the A350 programme. She also served different businesses like Technology, Commercial and International as Senior HR Business Partner.

Source: ATR Aircraft
Photo Credit: ATR Aircraft

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Flight Simulator Manufacturer Loft Dynamics Announces Latest Appointment for Chief Service Officer

Loft Dynamics announces that Sabrina Barbera has joined the leadership team as Chief Service Officer to support the company’s rapid growth. Sabrina provides a profound background within the helicopter industry. She will lead the Flight Simulator Training Device Organization (FSTDO) team consisting of aviation and compliance specialists to offer high standard simulator training services to the aviation industry.

Profound training management and helicopter industry background

Sabrina studied mechanical engineering and has completed a Master Degree of Science in Operational Research. She developed profound competencies working 17 years for Airbus Helicopters at different positions including occupying the positions of the Vice-President Head of Company Development, Strategy M&A and Vice President Head of Training and Flight Operation Services. Before joining Loft Dynamics she lead the team of Blade Europe as Executive Director. “We are pleased to have successfully recruited such a competent individual as Sabrina. This enables us to expand our FSTDO services, ultimately benefiting our customers and advancing flight safety in the industry,” Fabi Riesen, Founder and CEO of Loft Dynamics says.

Developing pilot training in the interests of flight safety

Many aviation experts and pilots have already recognized the potential of Loft Dynamics’ training solutions. Sabrina observed the development of the Loft Dynamics team at an early stage. She remarks: “I noticed the potential of these high-quality products to significantly enhance flight safety at affordable costs years ago. It’s satisfying to now be part of the journey, reinventing pilot training by effectively introducing innovation and new technologies to the aviation industry. We support customers in transforming their training, benefiting from this new technology. I appreciate the efficiency and agility of the Loft Dynamics team.”

“The first time I met the team at Loft Dynamics, I immediately recognized the potential that their technology holds for the aviation industry, especially in terms of its significant impact on training and safety. I am genuinely excited to contribute to the team and be part of the journey in developing flight training,” said Sabrina Barbera, CSO, Loft Dynamics.

Sabrina personally

Sabrina grew up in France and worked several years in Canada, Australia and southern part of France. She has a passion for helicopters in particular and aviation in general. Sabrina loves being in the mountains for climbing and hiking, enjoys going on ski tours, or engaging in sports wherever she is.

Offering strong and comprehensive flight training solutions including services

Loft Dynamics offers not only highly realistic professional flight simulators but also a comprehensive service to customers, including training services. Loft Dynamics provides various services, from planning the installation to qualifying the device under EASA regulations with its own Flight Simulator Training Device Organization (FSTDO). This relieves customers from technical and administrative tasks involved in operating the devices. Overall, Loft Dynamics products reduce training costs and improve flight safety while at the same time scaling down the ecological footprint of the aviation industry.

About Loft Dynamics

Loft Dynamics AG (formerly VRM Switzerland) specializes in designing, manufacturing and operating VR flight simulation training devices (FSTDs) for various aircraft systems. Founded in 2016, our mission is to revolutionize global aviation by providing best-in-class pilot training that is safe, accessible and affordable. Our immersive simulators, equipped with a 3D high-resolution panoramic view, dynamic six-degrees-of-freedom motion platform and a full-scale replica cockpit with a unique pose tracking system, are 20 times less expensive and 10 times smaller than traditional flight simulators. As an ISO 9001-certified flight simulation training device operator, we provide continuous and comprehensive customer support, from installation and maintenance to training and regulatory approvals. Leading manufacturers, airlines, operators, schools and organizations worldwide choose Loft Dynamics simulators — the world’s first and only VR FSTDs with EASA FTD Level 3 regulatory approval. Based in Zurich, Switzerland, our team comprises passionate engineers, developers and aviation experts.

Source: Loft Dynamics
Photo Credit: Loft Dynamics

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Simulator Manufacturer Wright Brothers Flight Technology Announces New Order for 2 Flight Simulators from African Partner

Netherlands headquartered flight simulator manufacturer Wright Brothers Flight Technology announced its partnership with the National Institute of Transport in Tanzania. The signing of a contract solidifies the commitment to advancing pilot training on a global scale.

Under the partnership, WBFT is set to deliver C172 and AATD flight simulators, ushering in a transformative era for aviation education in Tanzania. This strategic move not only represents a significant leap for the company but also underscores its unwavering dedication to shaping the future of flight training worldwide.

By contributing simulators to the National Institute of Transport, WBFT aims to play a pivotal role in the development of Tanzania’s aviation sector. The impact of these advanced training tools is anticipated to be profound, enhancing the skills and proficiency of aspiring pilots in the region.

Source: Wright Brothers Flight Technology
Photo Credit: Wright Brothers Flight Technology

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Aircraft Manufacturer Piper Aircraft Announces New Model in its Line of High-Performance Aircraft

United States headquartered Piper Aircraft, Inc. announced a new model in its PA46 line of high-performance aircraft—the Piper M700 FURY—a single-engine, 700 shaft horsepower, cabin-class turboprop.

The Piper M700 FURY represents the first step towards a new generation of the M-Class family, outperforming past PA46 models and several competitive aircraft in performance, operational cost efficiencies, and overall value. Powered by the Pratt & Whitney PT6A-52 engine, the M700 FURY boasts a maximum cruise speed of 301 ktas with a max range of 1,149 nm / 1,849 km (at max cruise speed, 1,424 nm at normal cruise speed) while maintaining its Basic Med compliant 6,000-pound MGTOW limit.

At a 301-knot max cruise speed, the M700 FURY stands alone as the fastest single-engine aircraft in Piper’s enviable 87-year, 134,000 unit production history, and it’s the second fastest model of all time. Only the mighty Piper Cheyenne 400LS turbine twin is faster.

Key performance highlights in different phases of flight include:

  • Take-off Performance – TOFL distance over a 50’ obstacle at SL, STD day MGTOW is a classleading 1,994 ft., representing a 641 ft., 24 percent improvement when compared to the M600 SLS that it replaces. That TOFL performance is also 1,198 ft. (38 percent) shorter than a competing single-engine jet.
  • Initial Climb – after a MGTOW departure, the M700 enjoys a class-leading 2,048 fpm climb rate, 32 percent better than the M600.
  • Climb to Altitude – settled into the climb, the M700 FURY reaches a comfortable FL250 in 13.9 minutes (34 percent quicker than the M600) after covering a short 34-mile distance (35 percent less distance than prior) while only burning 97 lbs. of fuel (25 percent less fuel than the M600 and nearly 50% less fuel than a single-engine jet competitor).
  • Cruise – 301-knot max cruise speed.
  • Landing Performance – Landing over a 50 ft. obstacle, the M700 FURY continues its classleading performance, achieving a 26 percent reduction versus the M600 and within half the ground roll distance of some competitors.

“The M700 FURY is a beautifully efficient, cross-country thoroughbred that gives our customers a performance-based flight experience with economics never seen before,” said Piper President and CEO John Calcagno. “We listened, and we delivered. The M700 FURY encompasses power, performance and the most advanced safety measures available today and an overall value proposition that is extremely compelling to individuals and corporate flight departments alike.”

Airframe changes to accommodate the more powerful engine include a redesigned, more efficient intake plenum that improves ram air recovery, new engine mount assemblies and an improved exhaust stack design that maximizes residual thrust.

The M700 FURY features Garmin’s G3000® avionics system—a touchscreen-controlled glass flight deck. The G3000 avionics suite is the most sophisticated Garmin technology available and offers the most comprehensive, intuitive and technologically advanced package in today’s market. It all comes standard in the M700 FURY along with the HALO Safety System (including Garmin’s Autoland technology) that was first certified in the M600/SLS.

The new model will retain Garmin’s PlaneSync™ technology, which includes a 4G LTE Cellular and WiFi® datalink that enables new avionics capabilities to streamline an aircraft owner’s pre-flight and post-flight activities. Piper is also first-to-market with Garmin’s remote aircraft status capability enabling owners to remotely check the fuel quantity, aircraft location, oil temperature, battery voltage, the current METAR at the aircraft’s location and more via the Garmin Pilot™ application. PlaneSync technology also automatically downloads databases wirelessly while the aircraft is powered down and the owner is away from the aircraft.

This new aircraft includes six (6) new interior schemes, featuring new leathers and aesthetically styled seats that have been thoughtfully crafted with the customer in mind.

FAA certification for the aircraft will be achieved before the end of Q1, 2024 with deliveries starting immediately thereafter. International validations for Canada, EASA, the UK, and Brazil will be achieved in the second half of 2024, with customer deliveries in those regions before the end of the year.

About Piper Aircraft

Piper Aircraft Inc., headquartered in Vero Beach, FL, offers aviators throughout the world efficient and reliable single- and twin-engine aircraft and is the first general aviation aircraft manufacturer in the world to certify Garmin Autoland. The single-engine M-Class series–the M700 FURY, M500, and M350–offers businesses and individuals elegant performance, value, and a superior ownership experience. The Personal Class Archer LX and Archer DLX balance proven performance, efficiency, and simplicity in a piston-powered aircraft. The Trainer Class Pilot 100i, Archer TX, Archer DX, and Seminole aircraft form the most complete technically-advanced line of pilot training aircraft in the world. Piper is a member of the General Aviation Manufacturers Association. 

Source: Piper Aircraft
Photo Credit: Piper Aircraft

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Operator of Digital Platform Used by 30,0000 Aspiring Pilots Per Month is Seeking Buyer

Aviationfly.com, one of the world’s most visited websites for aspiring pilots, is seeking a new operator. Current owner believes the platform potential can be better captured and realized by strategic buyer and is looking to sell the platform.

Platform Overview

  • One of the world’s most visited websites for aspiring pilots – top 5 most visited websites globally when compared to international flight schools
  • 1.2 million pageviews p. year from 195 countries (visitors from every country across the globe)
  • Over 30,000 unique website users per month
  • Clean Database of over 72,000 aspiring pilots from the last 3 years
  • Organically generating between 10,000 to 20,000 aspiring pilot leads per year(depending on funnel filter criteria)
  • Optimized funnel to filter aspiring pilot leads automatically
  • Optimized SEO platform for high domain authority and backlinks profile
  • 1,408 pages of content on platform
  • Well established brand name within the industry
  • Learning management system to share and monetize e-learning courses
  • Large scale social media following including;
    • Youtube – 173 video’s, over 11,100 subscribers, around 13,000 views per month
    • Facebook – over 32,000 followers
    • Instagram – over 2,300 followers
    • LinkedIn – over 1,800 followers

Opportunity Highlights

  • If your target customers are aspiring pilots or if you have a product or service which can grow through additional aspiring pilot leads then this platform is a unique value-add digital asset to operate
  • The platform will organically generate a high number of aspiring pilot leads for the foreseeable future and provides the operator with numerous avenues of monetization

Especially if you are a flight school with more than 10 aircraft that is looking to grow your international aspiring pilot enrolments this platform will be suited to power your next phase of growth.

If interested kindly contact us.

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