Global flight training group Skyborne Airline Academy is looking to hire a Digital Marketing Specialist to join its team in Vero Beach, Florida, United States. Please see an extract of the job post below.

“Job Description

The Digital Marketing Specialist role is responsible for the delivery of a fully integrated digital marketing strategy for the business, raising the market presence of Skyborne across all media channels, while maintaining brand identity. This key role is integral to conveying the correct messaging to Skyborne’s B2B and B2C markets to ensure we are considered the flight school of choice in the USA. Innovation and creative thinking are a must to ensure that Skyborne appeals to a wider, diverse audience and is differentiated through quality, safety, and professionalism.

• Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Developing key relationships with third party suppliers – including design agency, digital agency, PR agency contacts and airline clients.
• Leading ongoing management of digital touch points, including social media and digital advertising platforms.
• Managing day-to-day production, content creation, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and “AdWords” programs.
• Presenting recommendations to CEO.
• Implementation of the Brand strategy ensuring a strong, consistent brand image is always portrayed.
• Developing and delivering the social media strategy to support business priorities – including designing branded posts and videos, researching hashtags, scheduling, and reporting.
• Working closely with the company’s sales team; enabling them to meet their commercial objectives.
• Ensuring that marketing related key performance objectives are implemented and achieved through monthly KPI reporting.
• Work closely with the leadership and sales team to develop marketing materials for individual products and programs.
• Supporting and participating in key events to include trade events, open days, graduation events, airline visits, airline forums and university visits.
• Creative input into asset and content creation, including website.
• Copy creation across all channels for external communications.
• Market research and competitor analysis to determine requirements, market perception and consumer trends.
• To ensure brand guidelines are adhered to and realized in all marketing communications.

Qualifications

• Degree or equivalent education in a marketing or related subject.
• Outstanding communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts, across all levels.
• Previous experience within a marketing function.
• Advanced skills in copy writing, social media management and content creation.
• Ability to concentrate and work in a fast-paced environment.
• Readily accepts changes and adjusts accordingly.”

To learn more about the job and to apply, click here.

Photo Credit: Skyborne (shown as meta image)

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